Social Media Stats

Social Media Stats:

I am only displaying organic efforts because these numbers are reflective of my efforts.  While I do break out traffic by on-site, paid, etc, I think it is important to show organic growth efforts.

  • Our Social efforts more than doubled traffic
  • In 2012 social traffic grew 236% YOY

2012 organic social traffic growth by property:

  • Facebook:  332%
  • Twitter:  1,113%
  • StumbleUpon:  264%

Social fan growth since November 2011

  • HealthCentral Facebook:  1,012%
  • @HealtCentral:  155%
  • @Health_Tips:  164 %

2012 HealthCentral Social Growth

2012_HC_Social_Growth

2012 HealthCentral Facebook

2013-04-02_1804

YOY Growth:

  • Clicks: 119%
  • Likes: 73%
  • Comments: 13%
  • Clicks per post: 110%
  • Likes per post: 58%
  • Comments per post: 9%

When I post on Facebook, I try to focus on content that I think will get clicks rather than likes or comments. While it is important to have engaging content, at the end of the day I have a traffic goal to meet.  As you can see, clicks and clicks per post grew the most YOY.

Top Clicked Posts:

2013-03-29_2216

2013-03-29_2218

2012 HealthCentral Twitter

2013-04-02_1828

YOY Growth:

  • Clicks: 62%
  • Replies: 225%
  • Retweets: 677%
  • Replies per post: 19%
  • Retweets per post: 182%

Twitter is an interesting property.  While I have many successful click posts, I know that twitter isn’t going to be a major traffic driver.  I do have twitter goals to meet and as you can see clicks are up YOY, but I do think it’s important to focus on creating a conversation on twitter.  I enjoy picking pieces of content that I think will not only get clicked, but that will get RTed as well.

Top Clicked Posts:

2013-03-29_2238

2013-03-29_2240

*All data is from HealthCentral social properties

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