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Web Analytics Terms

Benchmarking:  How your website is preforming compared to other websites of similar size. Here you can compare your metrics (ex: visits, page views, bounce reate, average time on site) against other websites. Bounce Rate:  The percentage of visits on a

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Posted in Digital Media Metrics & Data

Facebook and Twitter Metrics

Social media metrics can be confusing.  Social data is hard because you might have to pull data from different websites and use different tools.  It also comes it different files and formats.   In order to properly track and measure

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How to Pull and Organize Tweet Chat Data

Tweet chat data is very interesting to pull.  There are websites that will analyze this for you; both free and paid.  When I first stared hosting tweet chats for fun (aka fan growth) I used HashTracking.  At the time I

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