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Web Analytics Terms

Benchmarking:  How your website is preforming compared to other websites of similar size. Here you can compare your metrics (ex: visits, page views, bounce reate, average time on site) against other websites. Bounce Rate:  The percentage of visits on a

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Posted in Digital Media Metrics & Data

When is the Best Time to Post on Social Media?

When is the best time to post on social media?  This is a common question that most Social Media Managers are faced with. When you are creating your social media strategy, you want to make sure that you are optimizing

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Posted in Facebook, Pinterest, Twitter

4 Ways to Optimize Your Pinterest Page

Pinterest is one of the most popular social networks on the web, and has more than 48 million users, according to Mashable. Personal Information PROFILE PICTURE:  The great debate – Do I use a personal photo or a brand photo

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Posted in Pinterest

Tough Mudder Mid-Atlantic

According to the Tough Mudder website, “Tough Mudder is possible the toughest event on the planet.”  After successful completing my first tough mudder I can completely I agree! I had been debating doing Tough Mudder for some time now and

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Posted in Digital Media Fun

4 Tips to get More Twitter Followers

Everyone wants more twitter followers.  Here are some suggestions to help grow your fan base, for both your personal profile and your brand profile. Share Photos According to Social Media Today, photos outperform text posts by 91%.  Try sharing photos

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Posted in Twitter

7 Tips for Creating a Successful Facebook Sweepstakes

Are you considering running a Facebook Sweepstakes? Here’s what a Facebook sweepstakes can and can’t do. A Facebook contest can: Boost engagement with your current likes Help your EdgeRank and get future content seen more often Incentivize new users to

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Posted in Facebook

6 Ways to Create Engaging Facebook Posts

There is nothing worse than creating a Facebook post and have it receive no likes or comments.  I’ve been there. Here are some tips to help you create engaging Facebook posts: 1.   Keep it Short Size matters when it comes

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Posted in Facebook
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