When is the best time to post on social media? This is a common question that most Social Media Managers are faced with. When you are creating your social media strategy, you want to make sure that you are optimizing posting times.
For most small business owners and brands, your social media activity may be limited to about two posts a day. In some cases for social, less is more. In my experience, I have seen more success on Facebook by reducing post count and optimizing post time. If you are taking the time to create social posts, take the time to find a posting consistency that works for you. You want your posts going out during a peak time so that you can achieve maximum exposure.
When you break down activity by site you will see that all social networks are different. What might be the best posting time for Facebook, could be the worst for Twitter. Facebook, Twitter and Pinterest are strongest in the afternoon, while Google+ and LinkedIn are strongest in the morning.
Don’t forget about days, too. Not only do you want to create your posting schedule around time and network, but you want to make sure you look into optimizing days of the week.
While it’s important to look at the best times to post, you need to to be looking at the worst times as well. This will ensure that you are not wasting your time by trying to be active during these periods.
Here’s an infogrpahic that break’s down the best and worst times to post on social networks.