6 Ways to Create Engaging Facebook Posts

There is nothing worse than creating a Facebook post and have it receive no likes or comments.  I’ve been there.

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Here are some tips to help you create engaging Facebook posts:

1.   Keep it Short

Size matters when it comes to Facebook posts.  The longer your posts are, the less likely your fans are to read your posts.  Realistically your Facebook fans only spend a few seconds reading your post. There is a clear roll-off in engagement level when a post exceeds 140 characters.  Try and keep your posts to two lines, maximum. To get the most engagement out of your post, keep your character count between 90 and 250 characters

2.  Understand your Audience

After managing your brand Facebook page for a few months, you should have a good understanding of what your fans will click, like and comment on.  If you are having a hard time understanding your audience, try asking them what they want you to post.  You can do this by creating a status update or a poll.

If you do ask your fans what they want to see, make sure to give them to post what they have requested.

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3.  Include a Call to Action

The Best way to get your fans to comment or like your post is by including a call to action.  Including a call to action is a low level of effort for a big engagement return.  By asking fans to “LIKE” your post, you can increase your engagement by up to 5%.

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4.   Ask Questions

If you want users to comment on your post, you have to encourage them to comment by asking a question.  Not only is asking a question a great way to increase your engagement metrics, but this is also a great way to learn about your fans.  Here are two ways you can do this:

True or False Questions

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If you do ask a true or false question, don’t forget get to go back and provide your fans with the answer.

Current Events Questions

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5.  Leverage Images 

Photos are the most shared post type by brands on Facebook.  According to Context over Dogma, Photos are 5x more engaging than links.  If you need likes and comments fast, post an image.  Photo posts are the most engaged with post type and reach the most people.

EdgeRank likes visual content too.  This means that your photo posts will get more visibility for your content on Facebook.

6.  Switch it Up

Just because something has worked a few times, doesn’t mean you should continue to post the same thing over and over again.  Your fans want to see you switch up your content and keep them wanting to like more.  If you post similar content WOW, your engagement metrics could end up doing down because your fans are tired of the same thing.  Get creative, find a new way to spin a piece of content and have fun creating new posts!

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I am a Social Media Manager/Analyst working in San Francisco. Before moving to San Francisco, I lived in Washington, DC and was working in the health field. For over 4 years, I have developed and implemented marketing strategies and campaigns to drive social growth.

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