Tonight I am moderating (well technically it’s @HealthCentral) our first #HealthTipsChat. I really enjoy moderating tweet chats, I think they are a great way to connect with your followers, influencers and tweeps. For a brand, this is your chance to show your followers your personality. You can also get an understanding of what your followers are interested in.
What is a Tweet Chat?
A tweet chat is a pre-arranged chat that happens on Twitter through the use of tweets that include a predefined hashtag to link those tweets together in a virtual conversation. Tweet chats are an effective and efficient tool for social media marketers looking to expand and engage with online audiences. These chats are a great way to connect with people in your network and talk about topics of interest online.
How it works:
Each chat has its own #hashtag that lets you follow along with the conversation in real time. There are many ways to participate in tweet chats:
- Type the hashtag into the search box of twitter
- Pro: The conversation updates much faster than a twitter tool
- Con: It is harder to respond and RT directly
- Con: The twitter search function doesn’t always pull in all tweets within a search, you could easily miss some of the conversation
- You can use a platform such as HootSuite or TweetDeck. Simply create a column with the hashtag and the page will automatically update as the conversation starts.
- Pro: It is easy to follow along with the conversation
- Con: There is a delay time that could leave you minutes behind the chat
Twitter Chat Expectations:
- Use the hashtag every time you tweet
- Retweeting is welcomed and encouraged to invite your network into the conversation
- This is the easiest way to participate
- It’s not cool to go off topic and use the hashtag for a conversation that doesn’t relate to the theme
- Only use links, if it is helpful and relevant
- Too much promotion will get you in trouble and you could be asked to leave
- Do some research on the hashtag beforehand to get an idea of who you’ll be tweeting with
- Introduce yourself right as the chat starts
- When answering a question, make sure to include “A” and the question number before your respond
- Add a comment before the user’s twitter handle. Ex: “Agree” or “+1”
- It is ok to shorten the original tweet to make it fit the character limit. Try changing “you” to “u”
- Ask questions that relate to the theme or topic
- Answer the moderators questions, contribute relevant opinions engage with others and retweet answer or links you find helpful
- Remember, followers who aren’t participating in the chat can see your tweets
- Make sure to follow other tweet chat attendees