Benchmarking: How your website is preforming compared to other websites of similar size. Here you can compare your metrics (ex: visits, page views, bounce reate, average time on site) against other websites.
Bounce Rate: The percentage of visits on a website that result in an immediate exit.
Click: The single instance of a user following a hyperlink to another page..
Conversion: This happens when a goal is completed.
Cookie: Text data that is used to remember information from page to page and visit to visit.
Cost-per-Click (CPC): The agreed-upon amount for each click someone makes on link (or ad) leading back to the advertisers site. This is also known as PPC.
Cost-per-Thousand (CPM): The amount that an advertiser pays for the number of times their ad is seen by a consumer, regardless of a consumer’s action.
Entry Page: A visitors first viewed page on a site.
Exit Page: A visitors last viewed page on a site.
Impression: The number of times an ad is displayed, whether it’s clicked or not. Each time the ad is displayed, it is counted as an impression.
Key Performance Indicators (KPI): Typically kept in dashboards, KPI’s will tell you how the site is performing.
Metrics: This defines what is going to be measured. Metrics are the parameters of quantitative assessment of a process that is going to be measured.
Non-referrals: Visitors who come to your site by typing the domain into the search bar, using a bookmarked link or link that was emailed.
Organic Search: A type of search where visitors find your site through unpaid listings.
Outbound Links: Links on a your web page that lead to other web pages (different domain).
Paid Traffic: Visitors who come to your website from paid campaigns.
Page View: The number of times a visitor arrives on an individual page of your website. Every reload counts as an additional page view as well as a click to a different page. A visitor can have multiple page views.
Path: The click pattern a visitor uses as they navigate through multiple pages.
Referring Domain (ref domain): Other websites (ex: facebook.com, twitter.com, google.com) that send visitors to your site.
Query: A question used to find answers about certain metrics.
Time on Site: The average amount of time a vistior spends on your site within a specified time period.
Top Landing Pages: The first pages that visitors come to, or land on when entering your site.
Tracking Code: A code that is inserted to the body of an HTML page, you will find this code after the URL and it will start after a “?”. The tracking code is a paramater that you set and it will capture information about visits to a page.
Traffic: Total number of visits to your site.
Traffic Sources: This tells you where your traffic is coming from.
Unique Visitor (UV, Uniques): The number of non-duplicated visitors that come to your site during a specified time period.
Visitor: Someone who goes to a website.
Visitor Session: The amount of time a vistior spends on your website.
Visits: The number of times someone comes to your website. A unique visitor can have multiple visits.